The Enquiry Conversion Playbook - Hero
First Time Ever — Petar Lackovic Is Teaching This Live
Petar Lackovic

THE ENQUIRY
CONVERSION
PLAYBOOK™

LEARN HOW TO TURN MORE LEADS, ENQUIRIES AND QUOTES INTO PAYING CLIENTS
SECURE MY SEAT NOW
LIVE ONLINE
2 HOURS TRAINING
WITH PETAR LACKOVIC
LIMITED VIRTUAL SEATS
LIVE

LIVE Q&A

Real time.
Real Answers.
Real results

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You're Already Spending Time and Money
to Get Leads.

More of them won't fix a conversion problem.
Business Owners Section
Sound Familiar...
  • You get an enquiry and the first question is, "How much is it?"
  • Someone sends you a DM asking for more information... then disappears.
  • You spend time preparing quotes only to never hear back.
  • Every email turns into a back-and-forth instead of a sale.
  • You're getting enquiries but everyone seems to be shopping on price.
  • Your team all respond differently depending on who answers the enquiry.
  • You know you're losing sales... you just don't know where.
Petar Lackovic

In this live training, Petar Lackovic will show you why most businesses lose the sale after the enquiry comes in and the exact conversation that turns more of the enquiries you're already paying for into paying clients.

The #1 Mistake - Callout

THE #1 MISTAKE BUSINESSES MAKE WITH ENQUIRIES

They treat every enquiry exactly the same.
The Real Reason Your Enquiries Aren't Converting
The Closing Game

The Real Reason Your Enquiries Aren't Converting

It's not your marketing. It's your response.

  • A referral.
  • A Meta lead.
  • A website enquiry.
  • A DM.
  • A phone call.
  • An email asking for a quote.

Different buyers. Different levels of trust. Different buying readiness.

Yet most businesses respond with the same conversation.

The psychology of the buyer is never considered.

And that's where sales are lost.

What You'll Walk Away With

In This Live Training You’ll Learn

  • Why your first response determines whether someone buys or keeps shopping around.
  • What to say when someone asks, “Can you send me your prices?”
  • How to move a pricing enquiry into a sales conversation instead of becoming a price comparison.
  • How to stop sending quotes and start creating conversations that convert.
  • How to handle enquiries across phone, email, website, referrals and social media.
  • Why every enquiry requires a different conversation depending on where your buyer is in their decision-making process.
  • The first principles of the Reverse Selling Method™ you can immediately apply to start converting more enquiries into paying clients.
The Enquiry Conversion Playbook live training
Why This Works
Why This Works

Most businesses focus on where an enquiry came from.

The Reverse Selling Method™ focuses on who the buyer is when they arrive.

Because every enquiry enters your business at a different stage of awareness, certainty, trust and buying readiness.

Once you understand the psychology behind the enquiry, you'll know exactly how to lead the next conversation.

The Enquiry Conversion Playbook - Callout
YOU'RE GETTING ENQUIRIES BUT THE SALES ARE STILL MISSING
SECURE YOUR SEAT TODAY
Learn from the OG of Sales

Learn from the OG of Sales

Discover the sales strategies taught to leading entrepreneurs and the designer of many entrepreneurial sales education programs across Australia. Petar has tailored sales approaches for over 150 industries, helping businesses achieve next level success.

RIGHT NOW these strategies have newly evolved and transformed into breakthrough approaches that exceed the foundations of his earlier teachings.

Petar Lackovic
Why You Need To Grab Your Seat Now
WHY YOU NEED TO GRAB YOUR SEAT NOW
Hands-on coaching, real implementation. This isn't a passive webinar, it's an intensive working session. Bring examples of your leads and proposal documents, and we'll show you how to refine them so they help close sales instead of create more follow up.
If you walk away with just a 10% increase in conversions, how much would that be worth? What about 20%, 30% or more???
Seats are limited. We're keeping this event tight so you get direct, high-value coaching from Petar Lackovic himself.
Choose Your Experience

Choose Your Experience

Same powerful training. Different level of transformation.

Date: Thursday, 13 August 2026 | Time: 9:30am–11:30am AEST | Location: Live on Zoom

General Admission
FREE
2 Hours Of Live Training
No Replay
No Playbook
Yes Please
VIP Experience
VIP
$97
Downloadable Reverse Selling Method™ Playbook
Valued At $197
A downloadable playbook to help you turn more enquiries into clients.
Training Session Recording Access
Valued At $497
Rewatch at your convenience and implement at your pace.
1-On-1 Sales Strategy Session
Valued At $1,447
See how what you learn applies specifically to your business and industry.
Yes I'll Go VIP
Meet Petar
MEET PETAR
Petar Lackovic is the Director of The Sales Institute of Australia and co-founder of CONVERT Club™.
Known to many as the Billion Dollar Sales System man, Petar created the Reverse Selling Method™ and has tailored it for companies including Mazda, Channel 9, Sanity Music, HMV, Virgin, Westpac, Macquarie University and Cancer Council.
He's coached thousands of business owners, sales professionals and entrepreneurs around the globe and speaks on stages internationally.
Petar Lackovic
FAQ Section
FREQUENTLY ASKED QUESTIONS
The Closing Game is a live, hands-on sales training event where you'll learn proven strategies to turn conversations into clients.
Business owners, entrepreneurs, and service-based professionals who personally handle sales calls and want to close more high-ticket deals.
Please reach out to our support team as soon as possible so we can walk you through your options.
The event is held live on Zoom, so you can join from anywhere with an internet connection.
You'll learn frameworks for handling objections, structuring proposals, and guiding clients confidently to a decision.
Simply select a ticket option above and complete the checkout process to secure your seat.
Yes, tickets start at $97 for General Admission, with a VIP option available for additional bonuses.
Reach out to our support team via email and we'll get back to you as soon as possible.
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PSST… Check Out These Past Results:
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